Archive | March, 2013

ESG POLYVISION™ REBRANDS AS ESG SWITCHABLE™

25 Mar

Poyvision Jan2011 V15

Leading glass processor, Essex Safety Glass (ESG) has quite literally ‘switched’ the branding of its ESG Polyvisionglass range.  Now aptly known as ESG Switchable, the brand instantly reflects the versatility of the high quality LCD privacy glass.

ESG Switchable™, which made its debut at EcoBuild this year, has been positively received by those looking to create instant privacy and make clever use of space.

Available in a variety of bespoke sizes and shapes, the highly popular privacy glass, known in full as ESG Switchable™ LCD Privacy Glass featuring ESG Polyvision™, has seen its sales increase by 250% over the past year.

Commenting on the new branding, Sara Hobbin, Marketing Manager at Essex Safety Glass, said:

“Whilst the Polyvision brand, which has been in existence for the past 5 years,  is strong in its own right, feedback from our brand consultation revealed that those specifying glass products appreciate strong instant brand recognition.

“ESG Switchable™ not only provides this, it is easy to recall and has the longevity to grow with our expanding portfolio of digitally responsive glass products.”

When discretion is required, ESG Switchable™ provides control over privacy or the public gaze. With its impressive technical qualities and design-led features such as iPad remote controls or integration with business management systems, ESG Switchable™ is quickly becoming the switchable glass of choice for architects, partitioners and interior specialists.

Scott Sinden, Managing Director of ESG, adds:

“Our decision to rebrand comes at a time when the high demand for intelligent glass solutions has not waived. It is still very much seen as one of the glazing industry’s most versatile solutions and we want to ensure our products are perceived as being at the forefront of this trend.”

Available in sizing up to 1,800mm x 3,500mm and customised to specifiers requirements, it is the ideal option for a broad range of design purposes.

ESG will also be exhibiting ESG Switchable™ at Grand Designs Live at Excel, London from 4th – 12th May 2013 where visitors will have the opportunity to experience the range at first hand. For further information visit www.esguk.co.uk

To find out more about ESG Switchable™ visit www.esgswitchableglass.co.uk.

 

 

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Need sunglasses for your house? Find out

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Need sunglasses for your house? Find out all about ESG Solarchromic Climate Control Glass in video here http://ow.ly/jdhGj

ESG have some great offers on LCD Switch

19 Mar

ESG have some great offers on LCD Switchable Privacy Glass Vision Panels – check it out here.

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INTELLIGENT GLASS SYSTEMS RECEIVE PRAISE AT ECOBUILD

14 Mar

Essex Safety Glass (ESG Ltd) certainly put a new spin on the term ‘responsive architecture’ at EcoBuild this year, with visitors flocking to the stand to see and feel for themselves the digitally sensitive glass products on display. Unveiling ESG Solarchromic™ Climate Control Glass and ESG Thermic™ Heatable Glass for the first time was a smart move for the leading technical glass manufacturer, as visitors were left inspired by ESG’s Eco Intelligent Home.

In fact, ESG is already seeing a surge in enquiries from those looking for highly practical, responsive, stylish, and most importantly, environmentally friendly glass solutions.  Scott Sinden, Managing Director of ESG, comments:

“We experienced a great deal of interest in our ESG Solarchromic™ Climate Control Glass, whivh has the ability to minimise solar heat gain during summer months yet maximise it during the winter. With its electronically controllable tint, ESG’s Solarchromic™ Climate Control Glass not only reduces a building’s energy consumption, it is also an attractive design feature for any window, conservatory, velux or rooflight. Available in manual or automatic control, ESG Solarchromic™ panels can be controlled individually or as a multiple panel system.”
“Visitors were particularly interested in our newly introduced ESG Thermic™ Heatable Glass, which is capable of bringing effective and controlled room temperatures up to 40°C, discarding the need for unsightly radiators with its innovative, invisible space saving properties.”

Available in sizing up to 1,800mm x 3,500mm, ESG Switchable™ LCD Privacy Glass proved to be particularly appealing to specifiers looking to use the glass as a practical and elegant design feature.

This was the first time a company had showcased intelligent glass products in actual applications which included an advanced privacy glass sliding and folding door system, a low voltage shower enclosure with conductive fittings and a front projection switchable window.
Similarly, the ESG Solarchromic™ Climate Control Glass attracted significant attention, with its ability to minimise solar heat gain during summer months yet maximise it during the winter.

Echoing the increasing demand for intelligent products that adapt to their surroundings, Scott Sinden adds:
“There has never been a more appropriate time to introduce these intelligent products, especially given the increased demand for energy efficient buildings that will only intensify as we near the requirement for all new homes to be zero carbon from 2016.”

ESG will also be exhibiting at Grand Designs Live at Excel, London from 4th – 12th May 2013 where visitors will have the opportunity to experience the range at first hand.

For further information visit http://www.esguk.co.uk

Bi-folding frameless doors from ESG feat

14 Mar

Bi-folding frameless doors from ESG featuring ESG Switchable™ LCD Privacy Glass

http://ow.ly/iUHQC

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